Video Themes
Your video must be based on one of the themes stated below
“Start With Trust”®
“Ask BBB”
START WITH TRUST®
www.bbb.org/en/us/mission-and-vision
BBB’s mission is to be the leader in advancing marketplace trust. We do this by:
- Setting standards for marketplace trust
- Encouraging and supporting best practices by engaging with and educating consumers and businesses
- Celebrating marketplace role models
- Calling out and addressing substandard marketplace behavior
- Creating a community of trustworthy businesses and charities
- BBB sees trust as a function of two primary factors – integrity and performance. Integrity includes respect, ethics and intent. Performance speaks to a business’s track record of delivering results in accordance with BBB standards and/or addressing customer concerns in a timely, satisfactory manner.
ASK BBB
The BBB sheds light on businesses, so consumers know who to trust. By checking each business and holding them to a higher standard, we take the guesswork out of qualifying a business. Consumers know trust matters, and that’s why they ask BBB so they don’t get left in the dark.