Video Themes Your video must be based on one of the themes stated below “Start With Trust”® “Ask BBB” START WITH TRUST® www.bbb.org/en/us/mission-and-vision BBB’s mission is to be the leader in advancing marketplace trust. We do this by: Setting standards for marketplace trust Encouraging and supporting best practices by engaging with and educating consumers and businesses Celebrating marketplace role models Calling out and addressing substandard marketplace behavior Creating a community of trustworthy businesses and charities BBB sees trust as a function of two primary factors – integrity and performance. Integrity includes respect, ethics and intent. Performance speaks to a business’s track record of delivering results in accordance with BBB standards and/or addressing customer concerns in a timely, satisfactory manner. ASK BBB https://www.bbb.org/ask/home The BBB sheds light on businesses, so consumers know who to trust. By checking each business and holding them to a higher standard, we take the guesswork out of qualifying a business. Consumers know trust matters, and that’s why they ask BBB so they don’t get left in the dark.