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“Start With Trust”®

“Ask BBB”



BBB’s mission is to be the leader in advancing marketplace trust. We do this by:

  • Setting standards for marketplace trust
  • Encouraging and supporting best practices by engaging with and educating consumers and businesses
  • Celebrating marketplace role models
  • Calling out and addressing substandard marketplace behavior
  • Creating a community of trustworthy businesses and charities
  • BBB sees trust as a function of two primary factors – integrity and performance. Integrity includes respect, ethics and intent. Performance speaks to a business’s track record of delivering results in accordance with BBB standards and/or addressing customer concerns in a timely, satisfactory manner.



The BBB sheds light on businesses, so consumers know who to trust. By checking each business and holding them to a higher standard, we take the guesswork out of qualifying a business. Consumers know trust matters, and that’s why they ask BBB so they don’t get left in the dark.