For nearly 100 years, Better Business Bureau Serving Los Angeles & Silicon Valley has been helping people throughout the Silicon Valley area find businesses and brands they can trust. Our two offices serve over 6,500 BBB Accredited Businesses in six counties: Los Angeles, Monterey, San Benito, Santa Clara and Santa Cruz. In 2017, people turned to BBB of Los Angeles & Silicon Valley 5,266,221 times to research businesses. We also processed over 68,000 consumer complaints last year.




What is BBB?

BBB is a nonprofit, business-supported organization that sets and upholds high standards for fair and honest business behavior. Most BBB services to consumers are free of charge. BBB provides objective advice, free BBB Business profiles on more than 5.2 million companies, 11,000 charity reviews, dispute resolution services, alerts and educational information on topics affecting marketplace trust. Visit for more information.


What is BBB Accreditation?

If a business is BBB Accredited, it means BBB has determined that the business meets accreditation standards. This includes making a good faith effort to resolve all consumer complaints. BBB Accredited Businesses pay a fee for accreditation review and monitoring for continued compliance and for support of BBB services to the public.


What are BBB ratings?

BBB ratings represent the BBB’s opinion of how the business is likely to interact with its customers. The BBB rating is based on information BBB is able to obtain about the business, including complaints received from the public. BBB assigns ratings from A+ (highest) to F (lowest). In some cases, BBB will not rate the business (indicated by an NR, or “No Rating”) for reasons that include insufficient information about a business or ongoing review/update of the business’s file.

View the ratings elements.


What is a BBB Business Profile?

On a BBB Business Profile, you will find:

  • BBB rating
  • Customer complaints and reviews
  • BBB investigations, ad reviews
  • Recent government actions
  • History and general information regarding the business: business creation date, names of principals, alternate names for the business, licensing information, etc..


What are the BBB Business Standards?
  • Build Trust
  • Advertise Honestly
  • Tell the Truth
  • Be Transparent
  • Honor Promises
  • Be Responsive
  • Safeguard Privacy
  • Embody Integrity

View our detailed standards.