“Tell the Truth”

BBB promotes an ethical marketplace where businesses honestly represent services and products including clear and adequate disclosures of all material terms. They must make known all material facts in both written and verbal representations, remembering that misrepresentation may result not only from direct statements but by omitting or obscuring relevant facts. For instance, imagine a business says “our materials are biodegradable so disposal of products is super easy,” then you find out later they are responsible for customers creating local pollution.