About BBB

About BBB

For nearly 100 years, Better Business Bureau Serving North Central Texas has been helping people throughout the Dallas and Wichita Falls areas find businesses and brands they can trust. Our two offices serve over 6,500 BBB Accredited Businesses in 29 counties. In 2016, people turned to BBB | NCTX over 10 million times for BBB Business Profiles on North Central Texas businesses, information about advertising and trade practice investigations, to request quotes for services, dispute resolution services and more.



What is BBB?

For more than 100 years, Better Business Bureau has been a non-profit organization helping people find businesses, brands and charities they can trust. In 2015, people turned to BBB more than 172 million times for BBB Business Reviews on more than 5.3 million businesses and Charity Reports on 11,000 charities, all available for free at bbb.org.

What is the BBB Accreditation?

If a business has been accredited by the BBB, it means BBB has determined that the business meets accreditation standards. This includes a commitment to make a good faith effort to resolve any consumer complaints. BBB Accredited Businesses pay a fee for accreditation review and monitoring for continued compliance and for support of BBB services to the public.

What are BBB ratings?

BBB ratings represent the BBB’s opinion of how the business is likely to interact with its customers. The BBB rating is
based on information BBB is able to obtain about the business, including complaints received from the public. BBB assigns ratings from A+ (highest) to F (lowest). In some cases, BBB will not rate the business (indicated by an NR, or “No Rating”) for reasons that include insufficient information about a business or ongoing review/update of the business’s file.

View the ratings elements.

What is a BBB Business Review?

On a BBB Business Review, you will find:

  • History & general information regarding the business: business creation date, names of principals, alternate names for the business, licensing information etc.
  • BBB rating
  • Customer complaints and reviews (last 3 years)
  • BBB Investigations, Ad Review
  • Recent Government Actions


What are the BBB Business Standards?

✓ Build Trust

 Advertise Honestly

 Tell the Truth

 Be Transparent

 Honor Promises

 Be Responsive

✓ Safeguard Privacy

  Embody Integrity

View our detailed standards.

What are the judging criteria for Phase 1?

All considered videos need to meet the
Rules of the contest


  • Production Quality: 30%
  • Creativity of Message: 20%
  • Marketing / Votes: 20%
  • Representation of BBB’s chosen service and Theme: 30%

What are the judging criteria for Phase 2?

  • Production Quality & Creativity of Message: 35%
  • Marketing / Votes: 20%
  • Representation of BBB’s chosen service and Theme: 20%
  • Presentation: 25%